Melissa Washko

About Melissa Washko

I have over 20 years of experience in growth marketing, brand strategy, positioning, engagement, and P&L ownership, from multimillion-dollar brands to startup businesses.I am driven by building high-performance teams with an unwavering focus on the customer, out-of-the-box thinking, and collaboration that yields innovative solutions to complex customer problems. I am passionate about using my marketing and executive experience to drive sustainability and social impact in Sustainable Consumer Goods, Health & Wellness, and Food & Beverage. I have successfully managed product portfolios in excess of $1.3B, leveraging consumer insights, cross-functional leadership, private brands, and shopper marketing. My core competencies include business strategy, brand management, product development, CPG, and health technology.

Experience

1. Chief Brand Officer

   GE Aerospace

   Jan 2024 — Present · Cincinnati, OH, US

Education

• Northwestern University - Kellogg School of Management

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• University of Michigan

  Bachelor of Business Administration - BBA, Business Administration and Management, General

Skills

• Competitive Analysis
• Marketing
• Consumer Products
• Pricing Strategy
• P
• Marketing Communications
• Retail
• Advertising
• Customer Insight
• Integrated Marketing
• Product Development
• Shopper Marketing
• Segmentation
• Product Innovation
• Strategic Planning
• Brand Architecture
• Brand Management
• Cross-Functional Team Leadership