Marshall Walker Lee
Director of Customer Education & Enablement at Atlassian 🎯 Strategy and design leader driving business impact through scaled adoption programs
- Role
- Director, Head of Customer Education & Lifecycle Enablement at Atlassian
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Marshall Walker Lee
Human-centered strategist, change leader, AI advocate, experience designer, copywriter, Certified Scrum Product Owner, third-string illustrator, and pretty much anything else I can get away with. I put the A-list in generalist. 15 years leading content, product, and strategy teams, delivering wildly successful programs and healthy culture in dynamic, high-stakes environments. I take the work seriously, not myself. After two decades in media and advertising I leapt into a second career as a customer success leader, applying everything I learned about service design, product development, and brand building to the world of customer education and scaled support.FWIW: Marathoner, meditator, accidental Texan. Motto:\"Wear a lot of hats, make a lot of friends.\"
Experience
Director, Head of Customer Education & Lifecycle Enablement
Jul 2023 — Present · Austin, TX, US
Creating the next big thing in customer education, enablement, and scaled success. Leading a department of ~40 instructional designers, certification developers, program managers, and strategists dedicated to helping Atlassian users build critical skills, grow their careers, and get sh%t done.Transformed a struggling P&L into a powerhouse growth engine for customer success, overhauling every aspect of the customer education function while growing headcount by 3x and consistently demonstrating positive ROI. Managed a ~$5.5M annual budget and a large ecosystem of vendors, training delivery partners, and internal stakeholders from multiple organizations. Supported the merger of Atlassian\'s customer education, community, and advocacy teams, and functioned as the key business stakeholder and strategist working with internal engineering teams to build a best-in-class headless learning management system. I was also a recurring featured guest on Atlassian\'s Webby and Ambie Award-nominated podcast, Work Check. Atlassian is a Nasdaq 100 global software company and the maker of industry-leading teamwork tools like Jira and Trello.
Education
University of Michigan
BA, Creative Writing & English Literature
Scrum 101
Agile Product Management
UX Content Collective
Customer Experience Design, UX Writing
General Assembly
Design Research, UI/UX, Brand Strategy, Project Management
Stanford University Graduate School of Business
The Brains and Guts of Decision Making
Skills
- Content Writing
- Brand Development
- Creative Writing
- Creative Direction
- Wordpress
- Public Speaking
- Concept Development
- Film
- Video Production
- Research
- Integrated Marketing
- Adobe Creative Suite
- Storytelling
- Blogging
- Film Production
- Social Media
- Editing
- Copywriting
- Journalism
- SEO
- Creative Strategy
- News Writing
- Advertising
- Copy Editing
- Marketing
- Art Direction
- Publications
- Graphic Design
- Branding & Identity
- Social Media Marketing
- Digital Strategy
- Content Strategy
- Writing
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