Matt Waechter

About Matt Waechter

Most small businesses and lean marketing teams aren\'t short on ideas. They\'re short on time, bandwidth, and someone who\'s actually been in the trenches long enough to know what works. I\'ve spent 23 years working across nearly every corner of marketing — traditional advertising, product marketing, digital strategy, communications. I\'ve managed campaigns for large organizations, helped scrappy teams punch way above their weight, and watched a lot of marketing trends arrive with fanfare and leave quietly. That cross-functional experience is the thing I\'m most proud of, and it\'s exactly what small business owners and lean marketing teams rarely have access to. I\'m the person who can look at your full picture; your brand, your funnel, your team\'s capacity, and help you build something that actually fits your reality. I believe great marketing shouldn\'t require a big team or a big budget. It requires clarity, consistency, and someone who\'s done this long enough to cut through the noise. If you\'re a founder, a small business owner, or a one-person marketing department who\'s tired of spinning your wheels, let\'s grab coffee.

Experience

1. Digital Marketing Manager

   Kiko - Realtors, Auctioneers, Advisors

   Jun 2023 — Present · Canton, OH, US

   Drive comprehensive demand generation and sales enablement through innovative multi-channel marketing strategies. Expertly design and implement integrated marketing campaigns to expand reach, engage target audiences, and accelerate sales growth. Deliver end-to-end marketing solutions spanning paid media, SEO, SEM, email marketing, and demand generation initiatives.

Education

• Stark State College of Technology

  Nine Credits Earned Towards Associates of Management Information System, 2008, Web Design & Development

  2008

• Bowling Green State University

  BA, History

  1999 — 2003

Skills

• Social Media
• Digital Media
• Digital Photography
• Graphic Design