Subrahmanyam Mukkamala Subrahmanyam M

About Subrahmanyam Mukkamala Subrahmanyam M

As a versatile Sales & Marketing professional, I have a proven track record of increasing revenue and market shares through strategic segmentation, targeting, and positioning. With a solid foundation in front-line Sales in Pharma and FMCG, I have developed expertise in all functional activities under sales and marketing.Throughout my career, I have revitalized sales branches from closure and developed distribution models for both urban and rural areas. I have also set up Marketing & Sales function processes in SAP, demand planning & Sales force automation, and developed innovative and engaging customer, dealer, and employee programs. Additionally, I have launched products with industry-first technology and developed market-driven segmentation for M & HCV and LCV, with leadership in the LCV category.My experience extends to key country markets, where I have worked on go-to-market plans and managed new brand identities. In fact, I won the best innovation award for my work in this area. I have also supported team integration during acquisitions and tie-ups, co-managed global projects, and established the consumer and market insights function and tracking systems.In addition to my leadership journey in the passenger vehicle category, I have also developed journey cycle maps and buyer personas of key category segments. I have also identified opportunities in alternate channels and business models, and developed a GIS AI/ML-based decision support system to identify white spaces for market development. Furthermore, I have built a strong team of key account managers for Infra/OHT business and developed a Vision 2031 for the business unit.To ensure success, I have conceptualized and developed a training module for sales teams that has been implemented across sales and service functions. Overall, I am a driven, innovative, and results-oriented Sales & Mktg professional with a talent for developing effective strategies, building strong teams, and increasing revenue and market share.#Specialties - General Management- Revenue Generation,Policy Formulation,P&L Management,Business Expansion#Functional Business Operations - Profit Center Operations,Product Management, Design Thinking, Market Segmentation / Penetration, Brand Management, Marketing Strategy, Distribution & Network Management, Strategic Alliances & Tie Ups, Competitor Evaluation, Consumer & Market insights, Key Account Management, Business cases, Market entry plans, Market research, Business process optimization, Project management, Go to Market Strategies, Digital Strategies, Digital Marketing.

Experience

1. Business Head Infra & Mining

   Apollo Tyres Ltd

   Apr 2020 — Present · Gurgaon, IN

   Off Highway Tyres & Infra business of Construction, Mining and Material handling and segments under them.•P&L role with one of the most profitable business line.•Gained great traction in developing a purpose lead, growth mindset, collaborative trusting team.•Set up systems and process.•Learning and development of team through key activities and projects•Some innovations ‐ Infra beat, market lead pricing model, Budget planning, OHT inventory management, OTR customer mapping application, My Sales Guru contest, Team Logo etc•Important projects completed ‐ ‐OHT White paper, GTM Plans ‐ Port, Forklift, UGM, Tipper Mining, Infra Process, OHT‐OTIF.•Put together tech led OTR up time project and OTR Mission 100 with industry first CPH model.•Highest growth of 35% over last year, 130% KRA achievement.•Developed new distribution model of Super Infra dealers.•Highest Inventory reduction from 73 days to 32 days. Liquidation of slow / non moving OTR tyres. •Completed Vision 2027 meetings with all key stake holders across functions and action plan initiated. •Completed white paper on Infra business, GTM plan and setting up system and process to meet the demand-ATQM (Apollo TQM) Gold trainer for S&M function. Support team Kaizen projects and build culture on quality-Developed and implemented sales call process by training the entire sales and service team- Prepared a short, mid term and a long term plan, along with digital strategy for business model innovation.

Education

• BMGI

  SIX SIGMA BLACK BELT, SIX SIGMA

• Karnatak University

  B.Sc, Chemistry, Physics, Geology

• Columbia Business School

  DIGITAL STRATEGIES FOR BUSINESS LEADING THE NEXT-GENERATION ENTERPRISE, DIGITAL STRATEGIES

  2018

• Indian Institute of Management Bangalore

  Advanced Leadership Programme for Senior Managers, General Management

  2007 — 2008

• Bhavans College

  POST GRADUATE DIPLOMA IN INDUSTRIAL RELATIONS & PERSONNEL MANAGEMENT, Industrial Relations and Personnel Management

• Bhavans College

  POST GRADUATE DIPLOMA IN PUBLIC RELATIONS, Public Relations

• MIT Sloan School of Management

  INNOVATION OF PRODUCTS AND SERVICES: MIT’S APPROACH TO DESIGN THINKING , DESIGN THINKING

  2017

• GrowthSchool

  SaaS Growth Fellow, SaaS Marketing

• Bhavans College

  POST GRADUATE DIPLOMA IN MARKETING & SALES, Marketing and Sales Management

Skills

• Business Strategy
• Management
• Strategy
• Business Development
• Forecasting
• Business Analysis
• Market Research
• Supply Chain Management
• Automotive
• Sales Management
• Marketing Communications
• Mergers
• Competitive Analysis
• Leadership
• Retail
• Training
• New Business Development
• Budgets
• Key Account Management
• Management Consulting
• Crm
• Negotiation
• Six Sigma
• Product Development
• Analysis
• Product Management
• Sales Operations
• Project Planning
• Pre-Sales
• Market Planning
• Marketing
• Team Management
• Business Planning
• Operations Management
• Strategic Planning
• Customer Relationship Management (Crm)
• Channel Partners
• Sales
• Brand Management
• Marketing Strategy