Matias Villaseca

About Matias Villaseca

Principal Technical Product and Program Manager with 15+ years of experience delivering high-impact software solutions at scale across consumer platforms, advertising ecosystems, and enterprise technologies (Pinterest, Amazon, Microsoft, and others). Hands-on leader skilled in defining product strategy, managing complex cross-functional teams (engineering, data science, design), driving technical roadmaps, and achieving multi-million-dollar business outcomes through data-driven decisions, API integrations, and risk mitigation in fast-paced environments. Proven at launching unified platforms, optimizing monetization and user experiences, accelerating revenue growth (+44–133% YoY in key programs), and aligning stakeholders to deliver innovative, high-quality results on aggressive timelines.

Experience

1. Sr Technical Program Manager (Product) - Monetization

   Pinterest

   Jan 2024 — Present · Seattle, WA, US

   Led the cross-functional execution of Pinterest’s Top Advertisers Acceleration program, scaling product and engineering roadmaps to meet the needs of major clients such as Amazon, Temu, Walmart, Wayfair, Target, and eBay. • Delivered approximately $800M in revenue in 2024 (+44% YoY), including ~$450M from the top 5 advertisers (+85% YoY). Scaled the program in 2025 to cover the top 20 advertisers, on track to achieve $1.45B year-end revenue (+45% YoY).• Directed over 10 major platform upgrades in 2024, including the launch of the Pinterest Shopping API infrastructure, Item-Level Bidding product (~$180M YTD 2025), Creative Catalogs (~$240M YTD 2025), and external SSO integrations that secured ~$500M in top advertiser revenue.• Managed seven high-priority initiatives in 2025, such as Campaign Bid Multipliers for programmatic bid modulation, Multi-Destination URL support, and LiveRamp UserMatch pipeline enhancements; pacing at 80% toward +45% YoY growth goal.• Partnered with core engineering and machine learning teams to diagnose ad relevance algorithm issues and implement model improvements, significantly boosting RoAS and performance for shopping campaigns.• Introduced “Product Summits” as a new engagement mechanism to collaborate directly with top advertisers, gather insights, ideate solutions, and ruthlessly prioritize features to streamline their advertising operations.• Authored regular company-wide newsletters highlighting program status, key wins, and learnings to drive alignment across organizations on top priorities.

Education

• University of Washington

  Bachelor's degree, International/Global Studies

• Yonsei University

  Certificate of Completion, Level 2 Korean

  2007 — 2007

• University of Maryland

  Certificate in Developing Innovative Ideas, Business

  2013 — 2014

• University of Maryland

  Certificate in Mobile Cloud Computing, Computer Science

  2013 — 2014

• University of Washington

  Bachelor's degree, Economics

• Waseda University

  Certificate of Completion, Level 3 Japanese

  2008 — 2008

• University of Washington

  Certificate in Software Product Management, Technology

  2013 — 2014

Skills

• Mobile Devices
• Leadership
• Online Marketing
• Process Automation
• Process Improvement
• Software as a Service (Saas)
• Vba
• Program Management
• Agile Methodologies
• Data Modeling
• Management
• Sql
• Data Analysis
• Six Sigma
• Enterprise Software
• Atlassian Jira
• Strategy
• Project Management
• Online Advertising
• Adobe Creative Suite
• Saas
• Visual Studio
• Product Management
• Objective-C
• Social Media Marketing
• Mobile Product Development
• C#
• Analytics
• User Experience
• Jira
• Mobile Applications
• Marketing Strategy
• Automation Tools
• Real-Time Bidding (Rtb)
• Ad Tech
• Cloud Computing