Michael Verdesca
Member Board of Trustees @Arkansas Research Alliance
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WORK HISTORY
Member Board of Trustees @Arkansas Research Alliance
Little Rock, AR, US
EDUCATION
Harvard Business School Executive Education
Leadership
Georgia Institute of Technology
BS, Management Sciences
SKILLS
ABOUT MICHAEL VERDESCA
I am a savvy and highly analytical Senior Information Technology Executive with multi-industry experience, specializing in strategic planning, digital transformation, systems and application design, enterprise architecture, cybersecurity, compliance, disaster recovery, integration and quality assurance, and computer operations. I excel at leveraging data, analytics, and systems to drive insight, customer experience, and business results. I have proven track record of delivering a variety of essential strategies to enhance business processes and increase capabilities and ROI. I am driven and accomplished leader, who prioritizes key initiatives to foster the greatest growth and prosperity.Recent Accomplishments:Digital Transformation: ⌘ Developed 5 year vision and roadmap, presented to and approved by the Board of Directors.⌘ Designing and building the organization to support the vision.⌘ Executing and delivering on Mobile first, Search Engine Optimized (SEO) websites, email marketing tools, loyalty programs and tools, mobile apps, and commerce sites, delivering significant increases in brand awareness, email open rates, customer conversion rates and digital sales. Data Driven Culture:⌘ Built Data Engineering team to collect and curate company and customer data at all levels.⌘ Implemented data lake, data warehouse, reporting, machine learning, dash-boarding and data visualization tools.⌘ Drove consistency across brands of consistent metrics and KPI’s through dashboards and business intelligence to measure performance based on data. Mergers and Acquisitions:⌘ Drove consolidation of 4 legacy ERP systems to Microsoft Dynamix AX system to drive efficiencies and enable the business to meet financial deadlines and reporting requirements.⌘ Integrated all technology aspects of Jamba Juice in under 6 months including ERP integration, Network and systems integration, Data Center Consolidation and organizational optimization. ⌘ Migrated legacy systems to Azure Cloud for reliability, security and performance.
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