Muzna Amjad
Manager Customer Retention @Rogers Communications
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WORK HISTORY
Manager Customer Retention @Rogers Communications
EDUCATION
Institute of Business Administration
Master of Business Administration (M.B.A.), Marketing
Lahore University of Management Sciences
Bachelor's Degree, Mathematics
ABOUT MUZNA AMJAD
Muzna Amjad is a detail-oriented Data Analyst with over 7 years of solid experience in Analytics and Strategy. Her experience spans three tech industries including telecommunications, e-commerce (Alibaba Group), and ride-hailing (Uber-backed).She is adept at delivering business intelligence by examining data repositories, generating reports, creating insightful dashboards, and devising methods for the identification of data patterns and trends in information sources. She has extensive experience with descriptive analytics and has the ambition to venture into statistical modeling. It is through different analyses that she has determined actionable insights and communicated the same with value-driven recommendations to the senior management.**A Few Accomplishments**- Awarded as an Awesome Colleague by Country Head Careem (Uber Pakistan)- Always on Top award received from Daraz CMO Office in 2022- Employee of the Quarter award received from CMO - Telenor in 2017- Restructured performance management strategies end-to-end for Uber’s business in the Middle Eastern region- Developed detailed reports and dashboards that would uncover crucial insights and helped commercial teams determine the course of action proactively- Designed customized customer campaigns across various lifecycle stages for a 36mn subscriber base for Pakistan’s second-biggest telecom operator (in subscriber market share). Competencies**Core Competencies**- Statistical Analysis (Linear Regression, Logistics Regression, Hypothesis Testing, etc.)- Team Collaboration -Data Quality- Data Governance- Project Management- Reporting and Dashboarding- Strategy and Operations- Descriptive Analytics**Technical Competencies**- Languages – SQL (Postgres, Hive, MySQL), Python (beginner-level)- Databases – SQL Server- Desktop Software – MS Office (Excel, Access, PowerPoint)- Analytics Tools – Tableau, PowerBI, R Studio, Qlik Sense- Operating Systems – Windows, Mac OS- CRM – SAS Marketing AutomationMy Plum profile is mentioned on the link https://secure.plum.io/en/p/vTpmblowAm4XWDYRTdK_Iw
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