Abhishek Mutha

Multimedia Advertising Specialist @Change Media Group

Lansing, MI, US

After Effects Specialist:o Producing motion graphics and high-end animation video contento Creating and editing static and motion graphics, titles, video effects, logo animations, etc.• Video Production and Production Management:o Conceptualizing, creating and developing multimedia(audio/video) content for marketing and digital adso Producing direct to camera videos, documentaries, testimonials, and case study video for clients and internal marketingo Optimizing and encoding video for various platforms on social media and TV• Advertising Management and Advertising Operations:o Drafting content, designing creative, targeting digital ads, optimizing and managing campaignso Working with animated graphics, third-party advertising tags, and advertising creativeo Troubleshooting issues arising while campaigns are in progress,o Maintaining relationships with clients, advertisers, third-party vendors, and internal departmentso Working with applications such as Facebook Business and Ads Manager, DoubleClick, and other paid advertising tools• Project and Account Management:o Interfacing with the clients and working to clearly understand their goalso Managing the creative and ads through the drafting and approval processo Ensuring that clients get timely responses and that their campaigns are performing at an optimal level• Website Development and Design:o Building, designing, and editing websites and landing pages using HTML and CSS based content management like WordPress and Unbounceo Embedding produced videos and creative content in websites

Michigan State University

Master of Arts (M.A.), Advertising

The University of Toledo

Bachelor of Arts (BA), Communication and Media Studies