Mustakim Khan

About Mustakim Khan

I’m a results-oriented Marketing Project Manager, Marketing Operations and Demand Generation leader with 10+ years of experience driving pipeline growth, revenue impact, and cross-functional GTM execution across B2B SaaS, enterprise, and regulated industries.I specialize in building and scaling demand generation and marketing automation programs that improve lifecycle velocity, MQL quality, and pipeline conversion. My work sits at the intersection of Marketing Ops, Demand Gen, ABM and GTM, with hands-on ownership of HubSpot, Salesforce, Pardot, and Marketo.Across global and regional roles, I’ve led inbound and outbound campaigns spanning email, landing pages, webinars, digital channels, and lifecycle nurture programs. I’ve designed and optimized lead scoring models, funnels, and inbound journeys to accelerate deal progression and improve forecast confidence. My campaigns have influenced a significant share of pipeline and order intake while improving engagement, retention, and conversion rates.I partner closely with sales, product, growth, and leadership teams to align marketing execution with pipeline priorities, revenue goals, and GTM strategy. I’ve led marketing operations projects leveraging platform like Wrike & Monday.com ensuring clear ownership, timelines, and on-time delivery. Beyond execution, I focus strongly on process design, CRM governance, data integrity, attribution, and performance analytics, enabling scalable and predictable marketing outcomes.I bring strong expertise through Inbound Marketing Optimization, with a focus on landing page performance, conversion rate optimization, lead scoring, and lifecycle alignment, enabling higher-quality inbound leads and improved conversion across the funnel. Core focus areas:Senior Demand Generation & Growth MarketingMarketing Operations & Marketing AutomationInbound Marketing Optimization (HubSpot)Lead-to-Revenue Lifecycle ManagementFunnel Optimization, Pipeline Influence & Forecast SupportAI-Driven Personalization, STO & SegmentationOmnichannel GTM Campaign Execution

Experience

1. Assistant Manager Demand Generation & Marketing Operations (Global B2b)

   GEP Worldwide

   Aug 2022 — Present

Education

• SoftproDMTI-Digital Marketing Training Institute-since 2009.

  Diploma in AdvancedDigital Marketing

  2018 — 2018

• Indian Institute of Management, Kozhikode

  Professional Certifi­cate Programme in Advanced Business Management

• The University of Western Australia

  Master of Business Administration - MBA, International Business/Trade/Commerce

• Mahatma Education Societys Pillais College of Education Chembur Naka Mumbai 400 071

  Business/Commerce, General

  2009 — 2011

Skills

• Team Management
• Salesforce.com
• Pardot
• Medical Devices
• Reporting & Analysis
• Healthcare
• Digital Marketing
• Management
• Product Management
• Telecommunications
• Product Development
• Powerpoint
• Microsoft Excel
• Crm
• Data Analysis
• Microsoft Powerpoint
• Microsoft Word
• Cross-Functional Team Leadership
• Ms Excel Pivot Tables
• Customer Relationship Management (Crm)
• Market Research
• Data Management
• Lead Generation
• Campaign Management
• Microsoft Office
• Sales