Mustafa Poonjla

Data Analyst @BSH Home Appliances Group

Munich, DE

Designed and deployed Power BI dashboards to track D2C and B2B sales and return rates, providing actionable insights that helped identify and reduce product return trends by 15% across key regions• Built interactive D2C country-level dashboards for management using Power BI and Adobe Analytics, improving visibility into performance metrics and enabling faster, data-driven decisions across 10+ markets• Integrated and automated data ingestion from SAP Analysis for Office, SharePoint, Adobe Analytics, and Excel, consolidating multi-source data into a single Power BI reporting layer and reducing manual data preparation time by 40%• Streamlined retailer reporting automation, replacing Excel-based updates with dynamic dashboards that deliver real-time insights, eliminating manual errors and saving several hours per week in reporting effort

Institute of Business Administration

Bachelor's degree

Technische Universität Ilmenau

Master's degree