Mustafa Asim

About Mustafa Asim

Sales Development | B2B SaaS Prospecting | Tech Sales | Pipeline Generation | Apollo | Salesforce | LinkedIn Outreach As a Sales Development Representative at tkxel, I specialize in B2B lead generation, outbound prospecting, and setting qualified meetings with decision-makers - CEOs, CTOs, CIOs, Founders, Directors of Technology, and other enterprise leaders. This May, I achieved a 70% lead-to-meeting conversion rate, almost double the standard quota. That success comes from more than hustle - it\'s built on personalized messaging, buyer psychology, and timing. I treat cold outreach like an art form, using empathy, relevance, and consistency to spark conversations that matter. My background in Computer Science helps me speak tech fluently, whether it’s about custom software development, enterprise modernization, cloud services, DevOps, or AI solutions. I sell what I understand - and I listen before I pitch. I work daily with Apollo, Salesforce, and LinkedIn Sales Navigator to run multichannel prospecting campaigns that don’t just generate leads - they create opportunity. If you\'re building something that needs conversations to scale - let’s connect.

Experience

1. Sales Development Representative

   Tkxel

   Jan 2025 — Present

   Engaging with C-level decision-makers (CTOs, CIOs, Founders, Directors of Technology) across the U.S. to qualify leads and open high-value opportunities. Running personalized outbound campaigns through Apollo.io, Salesforce, and LinkedIn Sales Navigator to drive interest and build early-stage pipeline. Supporting Account Executives by booking discovery meetings that are aligned with prospect needs and ready to advance through the sales cycle. Blending industry research with tactical empathy to craft messaging that resonates with technical and strategic stakeholders. Continuously refining outreach strategy through segmentation, multi-channel follow-ups, and A/B testing to improve connect and response rates. Prioritizing quality pipeline generation over activity volume—focused on meaningful, relevant touchpoints that drive conversions. Achieved a 70% warm lead-to-meeting conversion rate in May 2025, nearly doubling the SDR benchmark and setting a personal best. Collaborating cross-functionally with marketing and enablement teams to shape outbound strategy and optimize prospect engagement.

Education

• National University of Sciences and Technology

  Bachelor of Science - BS

  2017 — 2024