Musrat S
Product Manager @Warner Bros. Discovery
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WORK HISTORY
Product Manager @Warner Bros. Discovery
Responsibility• Development of a Customer Intelligence Platform supporting marketing for 4 major business units (HBO Max, WBD Games, CNN and Theaterical), impacting 10M+ monthly active users.• Partnered with engineering and data teams to integrate 1P/3P data from 5+ sources (mParticle, Adobe, Snowflake, Visio, Databricks), enabling audience segmentation across 20+ marketing campaigns per quarter.• Defined 10+ PRDs/BRDs per quarter and managed delivery through Jira/Confluence, reducing product delivery timelines by 25%.• Enabled privacy-compliant audience targeting and suppression across owned-and-operated and paid media (Google Ads, Meta, TikTok, Snapchat, DV360 etc.) improving campaign efficiency and reducing wasted impressions by 15–20%.
EDUCATION
Campbellsville University
Masters, Computer/Information Technology Administration and Management
Uka Tarsadia University
Bachelor of Science - BS
Campbellsville University
Master of Business Administration - MBA
ABOUT MUSRAT S
I build data-driven product systems that turn audience intelligence into measurable…
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