Muso Mwango
Product Marketing Strategist | Data-Driven Growth Catalyst
- Role
- Digital Marketing Assistant Manager at ATB Financial
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Muso Mwango
With a background spanning entrepreneurship and corporate marketing, I specialize in…
Experience
Digital Marketing Assistant Manager
Jul 2024 — Present · Calgary, AB, CA
I am responsible for developing and executing the B2B omnichannel marketing strategy for the Capital Markets division, working to enhance brand awareness and deepen engagement with key client segments. My role focuses on leveraging data-driven insights and modern marketing practices to drive growth.Key responsibilities include:• Collaborating with Strategic Insights and Business Marketing teams to map the client journey, using data analytics (SQL, Looker, GA4) to guide content strategy and optimize media investments.• Developing and implementing sophisticated attribution models to measure marketing effectiveness and inform strategic budget allocation across channels.• Contributing to initiatives focused on marketing experimentation and the adoption of generative AI to drive innovation and improve campaign performance.
Education
University of Saskatchewan
Bachelor of Commerce with Distinction
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