Muskan Singla

Product Manager @Orient Electric

Delhi, IN

At Orient Electric, I manage a INR 710 Cr fan portfolio contributing over 55% of the company’s revenue, driving both category growth and brand equity. My role spans across crafting annual innovation pipelines, leading 8+ successful product launches, and shaping GTM strategies that blend offline and online channels. I work at the intersection of consumer insight, design, and business performance—translating market feedback into differentiated offerings and compelling narratives. Through pricing strategy, product re-engineering, and margin optimization, I’ve delivered INR 70L in cost savings and improved gross margins by 6%. I collaborate with cross-functional teams and creative partners to ensure cohesive packaging, POSM, and content development. My approach is rooted in data-backed decision-making, driven by real-time dashboards and regular market immersions, to ensure that every product reflects the brand’s premium positioning and delivers on profitability.

SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Bangalore

Master of Business Administration - MBA

Delhi University

b.com (H), Business/Commerce, General