Muskan Thakral

About Muskan Thakral

Helping brands tell their story, build their reputation, and connect with people - that’s what I do best.I am a marketing professional with 4.5 years of experience in content management, social media management, brand promotion, events, PR, and reputation management. I currently work as an Associate Marketing Manager at vCommission leading a team to manage internal brand marketing and promotions for multiple brands.Over the years, I have:* Led marketing teams to manage internal brand promotions, social media, websites, and PR activities for multiple brands.* Increased social media followers by 25% through strategic UGC and EGC content creation.* Improved brand reputation ratings on review websites from below 2 to 4.5 through customer engagement and feedback management.* Created case studies and guided sales deck content to highlight brand success with measurable results.* Planned and promoted webinars, events, and industry collaborations, boosting audience engagement and brand visibility.* Nominated brands and leaders for industry awards, winning at least one award every quarter.* Managed large-scale event marketing — from researching and selecting global industry events to negotiating sponsorships and maximizing ROI.* Developed SEO-friendly content for websites, blogs, and marketing materials, improving search visibility and content quality by 50%.* Coordinated PR activities, including press releases and interviews for senior leaders, ensuring consistent brand messaging.* Executed social media campaigns and implemented SEO strategies using tools like SEMrush, Ahrefs, and Google Analytics.

Experience

1. Associate Marketing Manager

   vCommission

   Sep 2024 — Present

   Lead a marketing team with content writers, social media managers, designers, and video editors to deliver promotional materials and execute internal brand marketing.•Handle branding and promotions on social media and websites for over three brands, keeping the messaging consistent and achieving a 25% increase in social media followers through UGC and EGC content.•Create case studies and guide sales deck content to showcase brand success with solid proof and measurable results.•Manage newsletters, press releases, external communications, and brand partnerships to improve visibility.•Nominate brands and the CEO for prestigious industry awards, prepare compelling submissions and supporting material, and win at least one award every quarter.•Improve brand reputation on review websites, raising ratings from below 2 to 4.5 by engaging with customers and managing feedback effectively.•Plan and promote webinars, events, and collaborations to engage audiences and grow the brand.

Education

• Panjab University, Chandigarh

  Bachelor of Commerce - BCom

• Indira Gandhi National Open University

  Postgraduate diploma, Human Resources Management/Personnel Administration, General

• Indira Gandhi National Open University

  Post graduation diploma, Human Resources Management/Personnel Administration, General

• Dav college Abohar

  Bachelor of Commerce - BCom, Business Administration and Management, General

  2017 — 2020

• Indira Gandhi National Open University

  Postgraduation diploma in Human Resource Management, Human Resources Management/Personnel Administration, General