Muskan Agrawal

Performance Marketing Analyst @Honasa Consumer Ltd.

Gurugram, IN

Executed data-driven strategies that enhanced campaign efficiency, customer targeting, and retention by leveraging SQL, Excel, and Power BI to analyze multi-channel performance and generate actionable insights.Achievements:* Conducted comprehensive analysis across multiple marketing channels, significantly elevating campaign efficiency and ROI.* Implemented advanced segmentation and predictive modeling to refine customer targeting and retention strategies.* Applied SQL, Excel, and Power BI to uncover patterns, optimize campaign performance, and deliver real-time insights.* Transformed raw marketing data into actionable intelligence for lead generation and improved conversion outcomes.* Strengthened alignment between analytics and execution, ensuring measurable improvements in targeting precision.