Muskan M

Brand Manager @Godfrey Phillips India Limited

Delhi, IN

Brand Strategy & Performance Management: Led the overall performance management of the Four Square brand, ensuring achievement of volume (Vol) and Gross Margin Contribution (GMC) targets. Managed P&L responsibility, driving protability through product lifecycle management, pricing optimization, and brand communication strategy. Designed and executed brand positioning and go-to-market (GTM) strategies to enhance brand health, market share, and overall visibility. Product & Portfolio Management: Oversaw portfolio management, identifying brand expansion opportunities and launching new products aligned with market trends. Developed integrated marketing communication plans. Marketing Campaigns & Execution: Directed ATL, BTL, and digital marketing campaigns, ensuring alignment with brand objectives and measurable ROI. Managed brand property creation, delivering innovative 360-degree marketing campaigns across multiple channels including social media marketing, inuencer collaborations, and content marketing. Allocated and monitored the annual marketing budget, ensuring cost-eective execution while maximizing campaign impact. Research & Market Insights: Conducted market research, competitive analysis, and consumer insights studies to inform data-driven marketing strategies. Evaluated campaign eectiveness using reach, engagement, and CTR optimization metrics. Agency & Stakeholder Management: Built and managed relationships with advertising agencies, media partners, and creative vendors to deliver impactful campaigns. Led cross-functional collaboration with internal teams to ensure consistent brand messaging and customer experience.

Delhi University

Bachelor's degree, Business/Commerce, General