Muskan Dhawan
SEO Expert | AI-Driven Strategies & GEO Targeting Specialist | Link Exchange & Guest Post Outreach | Turning Search into Smart Growth
- Role
- Search Engine Optimization Specialist at MCUBE
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Muskan Dhawan
With 3+ years of expertise in SEO & SMO, I specialize in technical SEO, on-page…
Experience
Search Engine Optimization Specialist
Aug 2024 — Present · Bengaluru, IN
I manage end-to-end SEO strategies to enhance organic visibility and drive qualified traffic. My work involves advanced on-page and off-page SEO, keyword research, and technical audits to improve site crawlability and overall performance. I specialize in local SEO by optimizing Google Business Profiles, managing citations, and boosting local search rankings. Using tools like SEMrush, GA4, and Google Search Console, I track key performance indicators, analyze competitors, and generate detailed SEO reports. I collaborate closely with development and design teams to implement SEO best practices throughout the site architecture and enhance page speed. Additionally, I coordinate with content and social media teams to increase domain authority and improve user engagement. My focus remains on reducing bounce rates, extending session duration, and building high-quality backlinks to strengthen authority. I continuously update and refine SEO strategies in response to algorithm changes and evolving market trends to maintain and improve competitive rankings.
Education
IIM SKILLS
Digital Marketing Master Course, Digital Marketing
2021 — 2021
CHANDIGARH UNIVERSITY
B.sc fashion design, Apparel and Textile Marketing Management
2016 — 2019
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