Muskan Akbar
Sr Consultant - Content Strategy @e& UAE
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WORK HISTORY
Sr Consultant - Content Strategy @e& UAE
Dubai, AE
Digital Campaign LeadershipSpearheaded organic digital campaigns across web, app, push notifications, and SMS — improving customer engagement & conversion rates through UX-driven content strategies.2. UX & Journey OptimizationRevamped website & app content, simplifying navigation and elevating the customer journey to boost digital adoption and sales.3. Brand Messaging StandardizationDeveloped & rolled out content playbooks and guidelines that ensured consistent messaging across 5+ business verticals and digital touchpoints.4. Operational ExcellenceDesigned workflow templates that streamlined copy & CMS operations — cutting turnaround time for content delivery by up to 30%.5. Digital Experience BenchmarkingConducted UX & content benchmarking against leading global telecoms, driving actionable improvements to the e & digital ecosystem.
EDUCATION
Jagran Lakecity University
Bachelor's degree, Journalism and Mass Communication
ABOUT MUSKAN AKBAR
I turn chaos into campaigns. From telecom giants to fashion weeks, luxury cruise…
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