Muskan Akbar
Brand Communication | AI led Digital Transformation | Content Strategy | UX Copywriting
- Role
- Sr Consultant - Content Strategy at e& UAE
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Muskan Akbar
I turn chaos into campaigns. From telecom giants to fashion weeks, luxury cruise…
Experience
Sr Consultant - Content Strategy
Mar 2023 — Present · Dubai, AE
Digital Campaign LeadershipSpearheaded organic digital campaigns across web, app, push notifications, and SMS — improving customer engagement & conversion rates through UX-driven content strategies.2. UX & Journey OptimizationRevamped website & app content, simplifying navigation and elevating the customer journey to boost digital adoption and sales.3. Brand Messaging StandardizationDeveloped & rolled out content playbooks and guidelines that ensured consistent messaging across 5+ business verticals and digital touchpoints.4. Operational ExcellenceDesigned workflow templates that streamlined copy & CMS operations — cutting turnaround time for content delivery by up to 30%.5. Digital Experience BenchmarkingConducted UX & content benchmarking against leading global telecoms, driving actionable improvements to the e & digital ecosystem.
Education
Jagran Lakecity University
Bachelor's degree, Journalism and Mass Communication
2018 — 2021
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.