Muskan
Associate Product Manager @Two Brothers Organic Farms
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WORK HISTORY
Associate Product Manager @Two Brothers Organic Farms
Pune, IN
Integrated ShopPay and Paypal payment methods on the international website checkout,significantly increased CR by 12% indicates more user specific payments- Optimized the user flow on the website and reduced unnecessary steps, helped improving CR by13% and maintained same add to cart rate on 50% more sessions- Expanded international business to 10 different countries by integrating currency converter andnow we are leading in Aus and UAE by 3% CR- Introduced Notify me feature to retain customers who bounced off because of product OOS- Led the project from Gokwik checkout to Shopflo checkout lead to 10% increased checkout CR and increased AOV with checkout level upsell features- Managed membership feature launch on domestic website, got 60 lakh of delta revenue first month- Introduced microsoft clarity project on both websites to monitor user behaviour over severalcampaigns & pages which helped us optimize several sections and reduce pain points- Supervising Abandoned cart calling segment, recent CR improvement from 10% to 12%.
EDUCATION
Lovely Professional University
Bachelor's degree
ABOUT MUSKAN
Hey, hi!I am glad to see you here. It\'s me, Muskan.I am a learner, a curious analyst, and passionate about the user behaviour & experience. Moreover, I am an associate product manager seeking a growth- & solution-oriented workspace.I have 3.7 years of experience in website analysis, and my skills cover conversion rate Optimisation on Shopify plus, project management, user flow optimisation, conversion optimisation, Google Analytics, user journey improvement, and technical SEO. Have something to discuss in a similar space? Come, let\'s chat and figure it out together
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