Muskaan Dhingra

Brand Designer @Vmi Collective

CA, US

As the U.S. Brand Manager, I lead the national brand presence and positioning for a portfolio of 13 sister brands, overseeing a full-scale rebranding initiative from strategy to execution. My role bridges creative direction and strategic alignment across internal teams, stakeholders, and external partners.Key Responsibilities:Spearheaded the rebranding of 13 sister brands to ensure cohesion, clarity, and modern relevance in the U.S. market.Developed and implemented brand strategy frameworks that align with global standards while resonating locally.Directed creative execution across web, packaging, digital, and retail touchpoints.Collaborated cross-functionally with marketing, product, and leadership teams to roll out unified brand guidelines.Drove consistency and elevated perception across all visual and verbal brand communications.Impact:Strengthened brand equity and recognition across the U.S. portfolio.Streamlined brand architecture for scalability and consumer clarity.Improved market resonance through tailored U.S-centric brand narratives.

School of the Art Institute of Chicago

Bachelor of Fine Arts - BFA