Muskaan Chawla

About Muskaan Chawla

Hello! I am Muskaan Chawla, a Marketing Analytics Consultant with over 3 years of experience specializing in marketing analytics and growth strategies. My journey has been focused on driving impactful results in the consumer goods and e-commerce sectors. Currently, I am part of the Global MROI Team at AB InBev, where I optimize multi-brand campaign performance and maximize marketing ROI in a competitive FMCG landscape. I am passionate about leveraging data to enhance customer engagement and optimize revenue generation. Throughout my career, I have developed a strong skill set in shopper segmentation, campaign management, and performance tracking. I have successfully led data-driven strategies that increased marketing ROI from 1.7x to 2.1x within just 90 days. My technical expertise includes SQL, Python, and advanced analytics frameworks, which I utilize to extract deep consumer insights and guide high- impact marketing decisions. I thrive in cross-functional team environments, executing insight-backed marketing initiatives that align with audience behavior and strategic objectives. Key Achievements- Achieved 12% cost savings while meeting reach targets during Corona’s \'For Every Slice of Sun\' campaign- Increased ad recall by 18% and reduced cost-per-lift by 15% for Stella Artois’ launch through effective media optimization- Delivered a 7% sales uplift for Brahma by reallocating campaign budgets strategically- Developed a custom BigQuery–Tableau dashboard that reduced weekly reporting time from 5 hours to just 30 minutes.

Experience

1. Lead Marketing Consultant

   AB InBev

   Sep 2024 — Present · Bengaluru, IN

   Led marketing strategies for AB InBev’s operations in Argentina, driving brand positioning and consumer insights to deliver a 20% increase in audience engagement across key channels.Managed multi-channel marketing campaigns across Argentina, overseeing digital, social media, and traditional marketing efforts to enhance brand visibility and customer acquisition.Collaborated with local teams to tailor campaign strategies that resonated with Argentine consumers, using market research and data-driven insights to refine messaging and maximize impact.Implemented predictive models to forecast consumer behavior, enabling the team to proactively adjust marketing strategies, boosting customer retention by 12% and optimizing marketing spend.Conducted extensive A/B testing and conversion rate optimization for digital campaigns, leading to a 15% reduction in cost per acquisition (CPA) and a 10% increase in conversion rates.Utilized Google Analytics, Tableau, and Power BI to analyze campaign performance, generating actionable insights that improved marketing ROI and guided strategic decision-making.Led cross-functional collaboration with sales, finance, and creative teams to ensure seamless execution of marketing plans, driving an 8% increase in revenue from Argentina.Managed marketing automation processes using HubSpot, streamlining workflows for lead nurturing and improving customer engagement metrics.Presented marketing performance reports and insights to senior leadership, influencing key investment decisions and shaping regional marketing strategies.

Education

• Birla Institute of Technology and Science, Pilani

  Bachelor of Science - BS

  2024 — 2027

• Indian Institute of Technology, Madras Parvatak

  Advanced Certification in Data Science and AI

  2023 — 2023

• Symbiosis Centre for Media & Communication (SCMC)

  Bachelor of Arts (Mass Communication)

  2018 — 2021