Carl B. F. Williams

About Carl B. F. Williams

Carl B.F. Williams is a digital marketing expert with over 20 years of diverse experience. He was recently appointed Senior Marketing Communications Strategist/Manager at Penn State University. He is a Webby Awards Judge and has analyzed digital content, navigation, visuals, functionality, and user experience since 2013 - He is an expert in creating online branding for independent artists, demonstrating Experience, Expertise, Authority, and Trustworthiness (E-E-A-T). Carl also helps small businesses with digital initiatives by advising and educating them on \"connecting\" their assets online to build trusted relationships. Apart from his work at Penn State, Carl is also a part-time Community Engagement Fan Development Team Lead for the Orlando Magic NBA Team, managing community reps. Besides his digital marketing, SEO, and social media expertise, DJ Carl is a mixtape disc jockey whose music DJ mixes are syndicated on Apple, Google, and Amazon podcasts. Google \"djcarl podcast.\" He has worked with top music artists such as *NSYNC, A Tribe Called Quest, Survivor, Commodores, C&C Music Factory, The Who, and Bruno Mars. He has moderated panels at SXSW Music and attended several GRAMMY Awards shows. Carl earned his Bachelor\'s and Master\'s degrees from Penn State University and wrote his graduate thesis on the effects of music on adults\' behaviors, attitudes, and perceptions. He is researching how artificial intelligence (AI) and ChatGPT will affect the music industry, digital marketing, social media, and SEO. Carl\'s success is attributed to his organizational skills, simplicity, and ability to communicate with all types of people. He believes in Respect, Accountability, Transparency, and Trust (RATT)-\"Be a Ratt.\" Finally, Carl has traveled to Africa, Asia, Canada, Europe, Mexico, the Caribbean, and thirty-plus states in the USA. DIGITAL TOOLS: • AHREFs • ChatGPT [AI] • Chrome Browser • Drupal CMS, WordPress CMS • Google Analytics • Google Chrome Extensions • Google Search Console • Microsoft Excel, Word, and PowerPoint • ImageReady/Photoshop/Premiere • Sprout Social • Digital Portfolio - https://bit.ly/3PgT0Ps • NIL Reference Letter - https://bit.ly/3rS7Hid • SEM Reference Letter - https://bit.ly/3PpILXs • References - https://bit.ly/3Pmu9s5

Experience

1. Community Engagement Fan Development Team Lead

   Orlando Magic

   Aug 2021 — Present · Orlando, FL, US

Education

• Penn State University

  Bachelor's degree, Landscape Architecture

• Penn State University

  Master's Degree, Parks, Recreation and Leisure Studies