Musharraf Ali

WORK HISTORY

EDUCATION

ABOUT MUSHARRAF ALI

I am a Digital Marketing expert with expertise in DV360, CM360, Trade desk, Ubimo and Google AdsWorking on DV360 Platform for media buying (Google’s DSP), Trade desk, Connected Tv - SSP ( Vizio Ads), Double verify, IAS and Datorama.End to end campaign setup to pacing and delivering is taken care of. • Handling Premium RTB Accounts and delivering efficient client side technology solutions focused on Programmatic Advertising. • Working directly with Agencies and Advertisers & Account Managers. • Work closely with the technical team to monitor and propose improvements in the process for improved efficiency of product. • Real time bidding strategies, campaign management, and technical assistance. • Working closely with the entire region Clients, using DV360 and CM360 to manage their Campaigns. • Reviewing and analyzing the quality of the Ad campaigns. • Analyzing reports and trends, and suggesting optimal solutions (Bids, Budgets, Pacing, Targeting, View-ability, etc) to ensure smooth delivery of the campaigns. • Troubleshooting requests from Agency partners related to Insertion Orders, Line Items, and Creatives based on client’s requirement. • Troubleshooting issues related to serving of different Ad formats, which include banner, Rich Media, Video and Mobile Ads. • Dealing with DV360-CM360 (Campaign Manager 360) & DV360-3rd Party discrepancies (impressions, clicks, conversions & billing). • Analyzing a campaign based on the reporting (Inventory Availability Report, General Reports, Billing Reports, Audience Performance Reports). • Being a Product update representative, proving all the information on new product features releases to the team, which helped them providing the correct information to the client and resolved the issue at the earliest. • Ensuring the Brand Safety for the all the type of campaigns.