Michael Muse
Integrated Marketer | Brand Innovator & Creative Strategist
- Role
- Integrated Marketing Strategy Director at Straight Arrow
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Michael Muse
Muse is a seasoned professional with over 14 years of experience in the dynamic world of…
Experience
Integrated Marketing Strategy Director
Feb 2024 — Present · Washington, DC, US
o Builds and nurtures an extensive network of influencers, thoughtleaders, and strategic partners to expand brand reach and credibility.o Leads a hub of social, creative, and product marketing teams in theevergreen promotion of awareness driving campaigns, podcasts, craftingbrand narratives, and creator managemento Reports on weekly goals while monitoring integrated marketingcampaign projects, optimizing content effectiveness, social attribution,and internal commso Strategically allocates and optimizes annual cross-platform marketingbudget of $3.6MM by meticulously analyzing platform performancedata and partner metrics to determine optimal fund distribution acrosskey social media channels including YouTube, TikTok, Meta, Instagram,and others
Education
Clark Atlanta University
B.A, Business Administration w/ a Concentration in Management
2006 — 2010
Clark Atlanta University; School of Business
Bachelor of Arts Degree, Management
2006 — 2010
Skills
- New Media
- Advertising
- Blogging
- Digital Marketing
- Digital Strategy
- Online Marketing
- Television
- Social Media
- Press Releases
- Digital Media
- Promotions
- Online Advertising
- Public Relations
- Media Relations
- Social Media Marketing
- Media Planning
- Sponsorship
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