Matt Muscat

About Matt Muscat

Watch my intro here or read below.TAG Author - Real Estate & Mortgage Marketing Book & Host of the Marketing in Other Markets Podcasthttp://youtu.be/WSH73OF3MoYTo give someone good advice you need to be well rounded. I have always strove both in my education and experience to gain well rounded perspective by taking on new projects. I have worked in a variety of fields including marketing, education, sales, real estate, retail, and government. I have both my Bachelor\'s and Master\'s degrees from MSU and currently work as the Director of Marketing for Treadstone Funding, a local Grand Rapids Mortgage Company. Professionally I work with real estate agents to improve their marketing plans as well as work to improve our companies overall brand both on and off the web. I firmly believe that marketing should be customer centric and that there is a \"right\" type of marketing for every company, brand, and customer. Since my main focus during the daytime is real estate marketing I started my own marketing company Maltese Marketing LLC. In a funny turn of events we have become the largest \"head lice marketing\" company in the world (or so we are told!) We work with clients in numerous industries all over the country. We help clients with a variety of topics ranging from Google Ads, recruiting, SEO, videos, and more. Of course part of being well rounded and well balanced is having a fun time outside of work. I am happily married to my lovely wife Stephanie and we live in Grand Rapids. We love to travel and like taking weekend trips to nearby cities. We consider it a personal goal to make sure we have eaten at every good restaurant in the area, and sometimes we bring our crazy boys with us.

Experience

1. Director of Marketing

   Treadstone Funding

   Jun 2011 — Present

   As the Director of Marketing I oversee Treadstone’s marketing and recruiting and work heavily with the rest of our senior management team on overall business strategy. I work to coordinate the efforts of all of our teams to create finished products and services that provide our clients and staff with the highest possible return on investment.In 2011 I created, implemented, and evaluated a digital marketing campaign to expand our digital brand, while at the same time recruiting new team members and clients. With a small budget I was able to increase the impression count on three of our pages by over More importantly I was able to increase interaction on the pages (with our customers and hopeful customers) which is the real goal.Consulting with management to create a company mission statement to serve as a framework to guide the daily actions of all staff. Negotiated new service contracts to save over 5k a year and at the same time doubling the speed of our internet, thus maximizing productivity potential. Overseeing the management of all social media sites, and creating unique keyword rich content designed to add value to customers.

Education

• Michigan State University

  MA, Communications & Digital Marketing

  2010 — 2011

• Michigan State University

  BA, Communications

  2007 — 2010

• Detroit Catholic Central High School

  Diploma

Skills

• Strategy
• Digital Marketing
• Sales
• Strategic Communications
• Salesforce.com
• Brand Management
• Fundraising
• Advertising
• Marketing
• Consultancy
• Strategic Planning
• Marketing Communications
• Facebook
• Residential Mortgages
• Public Speaking
• Budgets
• Training
• Customer Satisfaction
• Customer Service
• SEO
• Social Media Monitoring
• Retail
• Small Business
• Sales Management
• Real Estate Marketing
• Social Networking
• Social Media Measurement
• Time Management
• Management
• Public Relations
• Blogging
• Lead Generation
• Press Releases
• Real Estate Financing
• Negotiation
• Email Marketing
• Web Marketing
• Team Leadership
• Online Marketing
• Research