Musarrat Naik
Senior Executive - Client Success & Media Operations @JioHotstar
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WORK HISTORY
Senior Executive - Client Success & Media Operations @JioHotstar
Mumbai, IN
EDUCATION
Bharatiya Vidya Bhavan's
Bachelor of Management Studies, Marketing
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration - MBA, Marketing
ABOUT MUSARRAT NAIK
As a results-driven professional with 5+ years of experience across revenue operations, CRM systems, and digital advertising, I specialize in bridging business needs with scalable technology solutions. My expertise lies in streamlining workflows, automating data pipelines, and optimizing campaign operations within dynamic, high-growth environments.At Disney+ Hotstar, I played a key role in transforming legacy revenue operations by implementing an end-to-end Zoho CRM solution. I led the business analysis, user requirement gathering, and testing of 20+ API integrations—reducing campaign setup time by 60%. From UAT to SOP creation, I’ve worked closely with cross-functional stakeholders including Sales, Product, and Engineering to ensure smooth adoption of CRM tools and digital systems.My strength lies in solving operational inefficiencies through data-driven insights, structured documentation, and collaborative execution. I\'m now seeking Business Analyst roles focused on digital products, CRM ecosystems, or platforms where I can bring together my analytical thinking, system design understanding, and stakeholder communication skills to deliver meaningful business impact.
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