Musab Memon
Loyalty Leader @IKEA
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WORK HISTORY
Loyalty Leader @IKEA
Toronto, ON, CA
Manage email and SMS channels and liaison with agency partners and cross functional team as the IKEA Family Loyalty Leader. This includes email campaign strategy and monthly content planning for push email campaigns and pull programs (email triggers) maintenance, rollout and support global pilots. All deliverables are in English and FrenchKey role elements: Push eNews- creative concept, designing, copywriting, proofreading, setting up deployment, send time optimization, cross-functional link activation with IKEA.ca. via Catalyst Brief SoftwarePull Triggers: maintenance of existing triggers, updating new ones, adding new sprints, supporting with global roll-outs, adapting to Canadian (local) shopping behavior.SMS: Copywriting and deployment + monthly calendar planningSegmentation:Managing, collating, updating IKEA Family members and subscribers = 5.5 millionUsing environics, Power BI and other digital analytics tool to test and segment very accuratelyReporting:Year-to-Date & Monthly reporting on eNews, triggers and sms with special focus on KPIs like Open rate, Click-through rate, Attributes Sales Revenue using Power BI tool.
EDUCATION
Carnegie Mellon University
Master of Entertainment Industry Management, Music, Film and Television
Lahore University of Management Sciences
Bachelor of Science (B.Sc.), Economics/Mathematics
SKILLS
ABOUT MUSAB MEMON
What do I do? With my unique creative technical skillset, I help global brands raise visibility & accelerate affinity with specific target markets by creating customized strategies & campaigns. I love playing with numbers and have a sharp eye for design. I use data-driven contemporary tactics & accurate digital tools to create real, measurable & sustainable impact in today\'s creative branding world.My process is simple:Dream. Visualize. Plan. Execute. Inspire. Repeat.Recipient of one of the world\'s most prestigious global scholarship programs: Fulbright, I graduated from Carnegie Mellon University, with a focus on marketing management and went on to work with many of the world\'s top 20 EDM artists like Martin Garrix, Hardwell, Armin van Buuren, Afrojack, Don Diablo, DVLM. I have partnered up with global brands including Audi, Redbull, Uber, Coca Cola, to create customized marketing outreach campaigns with over 87% success rates.I now work for IKEA, one of the world\'s most loved brands, as a Customer Engagement and Loyalty Leader in the Marketing function.Successfully executing some of Middle East and Europe\'s most remarkable marketing campaigns, I have worked with global giants like Tomorrowland Festival, Sensation Amsterdam/ Dubai, Dubai (UAE) Tourism, MasterCard, DanceFM, Heineken, Bacardi, Grey Goose, Rebbull, PMI, & Axe, in the past.My specialty skills include: Marketing & Communications, Digital Media Marketing, Campaign Design Visualization & Development, Event Planning, PR, Strategic Insights and Data Analytics using holistic digital strategies, research analytics, social media platforms, derivatives and online data-based market research. My primary aim is to understand content consumption patterns in today\'s world to increase visibility & popularity, and formulate brand affinities to monetize content for organizations, artists, products and live events. Competent in digital media tools including ComScore, New Media Measures, Neilsen Data, Affinity Answers, etc. I have worked with event management companies, global consumer brands, record labels, streaming sources, media houses, television and film production entities and artists to provide key marketing insights using the most up-to-date data across the globe.Skills- Digital Media & Marketing Strategy- Campaign Design Visualization & Development- Marketing & Communications- Partnerships, Sponsorships- Social Media Strategy- Lead Generation- Business Development - Product Management- Budgeting, Financial Modeling- Creative Problem-Solving- Google Analytics
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