Murray McPherson
Senior Project Manager @Hogarth
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WORK HISTORY
Senior Project Manager @Hogarth
London, GB
Oversaw the production of creative content for social videos, email campaigns, whitepapers, and out-of-home advertising for major clients like Ford and Boots. • Conducted in-depth research on generative AI to enhance content production processes. • Collaborated with cross-functional teams to ensure timely delivery of high-quality marketing materials.
EDUCATION
The University of Edinburgh
MA
Edinburgh Napier University
MSc, Multimedia Technology
SKILLS
ABOUT MURRAY MCPHERSON
Murray has 20 years of experience delivering a range of complex and integrated digital projects and transformation programmes, including OOH, ATL, DOOH, UX, creative and content work-streams. Extensive experience managing multi- disciplinary project teams, and of the full project life cycle - from initial scoping, planning, documentation and project approach through to delivery and launch using both Prince and Scrum methodologies.Extensive experience of advertising and Ecommerce, implementing online marketing campaigns, banner advertising and trafficking, search optimisation, mobile and app production.Specialties: Design, Web design, Mobile, Social Campaign Videos, Information Architecture, Experience Design, Interaction Design, Brand Strategy, User Centred Design, Interface Design, Digital Strategy, New Product Development, Design Research, User Research, Online marketing, eCRM, web strategy, web analytics, web content, social media and branding.Previous accounts worked include: Allianz, Burberry, Camelot, Costa Coffee, Eurosport, Honda, Ibis, Ikea, Macallan, P&O Ferries, Sage, Shell, Sony, T. Rowe Price, Ibis, Volvo, 7Digital.
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