Murray Dameron
Creative Leader | Design, Creative Strategy, Integrated Experiences, CX & Retail Innovation
- Role
- Senior Director of Creative Services at Mood Media
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Murray Dameron
I’ve spent my career designing integrated brand experiences — connecting physical environments, content and technology to create multi-sensory experiences. Over the past 25 years, I’ve worked with global brands including Ferrari, adidas, Dyson, McDonald’s and The North Face, leading projects that range from flagship retail environments, large-scale immersive installations and customer experience initiatives.At my core, I\'m a creative director, but I have always been interested in the broader view of how environments, tools, content and operations come together to shape human behavior. I build experiences that are meaningful and scalable, yet grounded by real-world constraints.My work sits at the crossroads of creative leadership and strategic execution. I build and mentor multidisciplinary teams — partnering with product, engineering, marketing and executive leadership to turn big ideas into reality.I studied Anthropology and Visual Communications, which continue to shape my approach to experience design. This drives my passion for understanding how people navigate environments, how they interact with technology and how they are influenced by the world around them.
Experience
Senior Director of Creative Services
Jan 2012 — Present
Led cross-functional teams of UX/UI designers, developers, motion designers and content strategists to design integrated retail experiences across global markets• Spearheaded immersive retail initiatives for brands including adidas, Ferrari, McDonald’s, Dyson and The North Face — translating brand strategy into scalable in-store ecosystems• Directed the UX/UI evolution of Mood Media\'s Harmony CMS platform — unifying music, digital signage and messaging into a single enterprise solution serving hundreds of thousands of client locations worldwide• Partnered closely with product, engineering, sales and executive leadership to align platform development with operational realities and commercial growth• Served as subject matter expert for enterprise clients, supporting major revenue-generating engagements, CMS platform demos and strategic product roadmapping
Education
Memorisely
UX/UI Design
The University of North Carolina at Chapel Hill
Bachelor of Arts, Anthropology
Skills
- Digital Marketing
- Email Marketing
- Social Networking
- Brand Awareness
- Trade Show Management
- Customer Retention
- Digital Media
- Copywriting
- Web Design
- Online Advertising
- Social Media Marketing
- Advertising
- Online Marketing
- Creative Strategy
- Leadership
- Trade Shows
- Lead Generation
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Public Relations
- Internal Communications
- Content Strategy
- Marketing Strategy
- Project Management
- Creative Direction
- Corporate Communications
- Marketing Communications
- Direct Marketing
- Experiential Marketing
- Client Retention
- Social Media
- Entrepreneurship
- Corporate Branding
- Integrated Marketing
- Graphic Design
- Photography
- Brand Development
- Tradeshow Design
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