Murray Parsons

WORK HISTORY

SKILLS

ABOUT MURRAY PARSONS

I’m a Global Business Leader and team catalyst who drives sustainable top-line growth and bottom-line business and team results. My success in building and executing strategy, omni-channel partnerships, financial objectives and franchise management has resulted in unprecedented business growth over 2 decades with Nike. I am a collaborative partner and thoughtful change agent with a holistic view for leading, energizing and empowering high performing teams in organizations with P&L accountability. I thrive and embrace fast-paced environments where I\'m consistently being challenged to innovate, create new space, learn and lead. KEY ACCOMPLISHMENTSGROWTH CATALYST-Engineered strategic brand positioning and product-focused growth for Nike’s Global Sportswear business, accelerating critical business prioritizing e-commerce, SNKRS App and wholesale partnerships, focusing on high heat footwear and apparel (owning #1 SOM), new concepts (BE TRUE, ACG & ISPA), collaborator business management, owned launch metrics, product roadmaps, driving company initiatives, increasing profitability and +32% YOY growth.E-COMMERCE & BUSINEESS DEVELOPMENT - Masterminded new global brand offense NBHD defining new lane of growth investing in consumer insights, understanding and passion for sneakers through SNKRS app, retail partners, influencers and media. Accelerated sneaker culture and digital marketplace integration, driving a pull market, increasing consumer and brand engagement by 400%, positioning Nike as the #1 sneaker brand globally. GLOBAL BUSINESS TRANSFORMATION - Transformed and developed processes across multiple cross functional teams, improving operating models, streamlined communication, eliminated team friction. Invested in data analytics and consumer insights to influence new product, ignited franchise growth through segmented distribution and innovatiave go-to-market process. Expanding marketshare to 70%, improving profitability and drove a sustainable healthy growth marketplace.I\'m dedicated to generating new opportunities to increase revenue, market share and mutual profitability. Focusing myself and teams to adapt, react to market and trend shifts, navigating uncertainty whilst leading with poise, integrity and accountability. AREAS OF EXPERTISEStrategic Planning | Marketplace Leadership | Strategic Account Management | Omni-Channel Management | Product Management | Diverse Team Development |Digital Transformation | Go-To-Market leadershipPlease contact me at r••••••••@gmail.com or +19•••••••20.