Thomas Murphy
Vice President, Partnership Segment Manager Us Branded Cards, Small Business, Upromise @Barclays Bank US
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WORK HISTORY
Vice President, Partnership Segment Manager Us Branded Cards, Small Business, Upromise @Barclays Bank US
Wilmington, DE, US
As Segment Manager and ECM (Existing Customer Marketing) Strategy Lead, I manage our branded cards and oversee a diverse portfolio of business cards in partnership with American Airlines, JetBlue, Wyndham, Hawaiian Airlines, Frontier Airlines, and General Motors. Additionally, I lead marketing efforts for Upromise, a 529 credit card designed to support education savings. I collaborate with this complex network of co-brand partners to execute targeted campaigns that enhance customer engagement and drive revenue growth. Leveraging data-driven insights, I optimize strategies to strengthen loyalty among existing customers, ensuring seamless alignment across these diverse partnerships while delivering measurable impact.
EDUCATION
Commonwealth University-Bloomsburg
BS, Marketing
Goldey-Beacom College
BS, Business Administration
SKILLS
ABOUT THOMAS MURPHY
Strategic leader who thrives in managing a complex array of co-brand partners, delivering…
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