Thomas Murphy
Vice President | Barclays US | Partnership Lead | ECM Growth & Key Relationships
- Role
- Vice President, Partnership Segment Manager Us Branded Cards, Small Business, Upromise at Barclays Bank US
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Thomas Murphy
Strategic leader who thrives in managing a complex array of co-brand partners, delivering…
Experience
Vice President, Partnership Segment Manager Us Branded Cards, Small Business, Upromise
Jun 2022 — Present · Wilmington, DE, US
As Segment Manager and ECM (Existing Customer Marketing) Strategy Lead, I manage our branded cards and oversee a diverse portfolio of business cards in partnership with American Airlines, JetBlue, Wyndham, Hawaiian Airlines, Frontier Airlines, and General Motors. Additionally, I lead marketing efforts for Upromise, a 529 credit card designed to support education savings. I collaborate with this complex network of co-brand partners to execute targeted campaigns that enhance customer engagement and drive revenue growth. Leveraging data-driven insights, I optimize strategies to strengthen loyalty among existing customers, ensuring seamless alignment across these diverse partnerships while delivering measurable impact.
Education
Commonwealth University-Bloomsburg
BS, Marketing
2008 — 2010
Goldey-Beacom College
BS, Business Administration
2011 — 2012
Skills
- Microsoft Word
- Team Leadership
- Financial Analysis
- Event Planning
- Entrepreneurship
- Sap
- Budgets
- Finance
- Access
- Program Management
- Social Media
- Oracle Applications
- Team Building
- Youtube
- Adobe
- Gmail
- Tlm
- Building Relationships
- Sharepoint Designer
- Product Marketing
- Charity Events
- Iphone
- Outlook
- Public Relations
- Employee Relations
- International Relations
- Microsoft Office Xp
- Powerpoint
- Microsoft Excel
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