Murphymaeve Holleran

Fellow on the Social & Digital Team @Ketchum

Chicago, IL, US

Supported digital and social media strategies across seven national/global client accounts including Zespri Kiwifruit, Clorox, Kikkoman Achieved Life Sciences, Green Giant, ExxonMobil, and Blackstone- Managed daily community engagement and content scheduling using platforms including Sprout Social and Later- Brainstormed and pitched weekly agile content ideas, driving audience growth and engagement- Tracked and reported performance metrics and social mentions, delivering insights to internal teams and clients- Developed UTM links and Bitly tracking to enhance campaign reporting- Researched and vetted influencers for partnership opportunities, supporting brand activations- Collaborated with fellow interns to design and present a full PR campaign for Whirlpool’s new Spin and Load dishwasher, including developing a pitch and delivering it to Whirlpool Corporation.