Jill Kressin Murphy

About Jill Kressin Murphy

Hi, I’m Jill. I’m a highly detail-oriented content marketing professional who thrives in collaborative environments and brings full dedication to every project I take on. With a decade of experience in content strategy and creation, I’ve led and managed a wide range of marketing initiatives—including campaign development, email marketing, ebooks and guides, webpage copy, client case studies and project spotlights, blogs, social media, datasheets, digital checklists, video scripting, presentation decks and proposals, press releases, newsletters, and more. I’m passionate about building content that connects, informs, and drives results.

Experience

1. Content Marketing Manager

   Valcourt Group

   Jul 2023 — Present · Houston, TX, US

   Content Creation:• Research, write, and edit clear and compelling copy, including web copy, blog, email, social media, corporate communications, press releases, case studies, presentations, promotional materials, ads, and more• Collaborate with the marketing team, subject matter experts, and cross-departmental stakeholders to develop content that aligns with our brand, target audience, and marketing objectives• Project manage and review the writing of agency resources, contractors, and internal resources, serving as editor-in-chief for all content to ensure quality, consistency, and deadlines are met• Ensure all content produced is well-structured, error-free, and SEO-optimized to maximize visibility and organic traffic• Maintain company content repository, ensuring content stays up-to-date and new assets are rolled-out and evangelized to the organizationContent Strategy:• Develop core service line messaging that aligns with the target audience and marketing objectives• Execute digital content marketing strategies that drive traffic, engagement, and conversions across multiple channels• Plan and manage the Valcourt Group content calendar• Work with agency resources to develop Valcourt’s keyword strategy and ensure digital content is SEO-optimized to maximize organic traffic• Oversee The Valcourt Group and sub-brand social channels and calendar• Conduct strategic content planning, audits, and gap analysis• Utilize analytics and other tools to monitor content performance, identify areas for optimization, and make data-driven decisions to enhance content effectiveness• Research and stay up to date with industry trends and content best practicesBrand Voice and Tone:• Maintain consistency and adhere to our brand voice and tone guidelines across all content to reinforce our brand identity and establish a strong connection with our target audience• Help refine and evolve the brand voice and tone guidelines as needed

Education

• The University of Texas at Austin

  Bachelor of Science (B.S.), Nutrition, Business Focus

  2010 — 2014

Skills

• Adobe Creative Suite
• Information Systems
• Customer Service
• Marketing
• Event Planning
• Community Health
• Healthy Lifestyles
• Microsoft Office
• Health Promotion
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Writing
• Teamwork
• Working with Children
• Microsoft Word
• Nutritional Counseling
• Nutrition Education
• Statistics
• Technical Writing
• Social Media
• Blogging
• Product Marketing
• Nutrition
• Social Networking
• Healthy Eating