Amanda Murphy
Director of Communications Pio @Tennessee Department Of Tourist Development
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WORK HISTORY
Director of Communications Pio @Tennessee Department Of Tourist Development
Nashville, TN, US
Head of communications responsible for development and execution of dynamic media and public affairs strategies to build the state\'s reputation as a global destination of choice.Effectively manage crises, formulate response and ensure timely communication to manage issues that have potential to impact travel.Led communications for Governor-appointed Economic Recovery Group, responsible for message development and media communications in response to COVID-19 pandemic.Generate over 300 billion earned media impressions annually, seeking opportunities to elevate global and domestic engagement and inspire travel to Tennessee.Drive awareness of statewide programs and leverage integrated campaigns to create opportunities for earned media appealing to consumer, travel and trade media.Cultivate stakeholder relationships statewide and advocate opportunities for earned media coverage utilizing tools including in-market visits and media familiarization tours.Collaborate with Destination Marketing Organizations (DMO\'s), other state agencies and Office of the Governor to coordinate messaging and create cohesive response to amplify statewide programs and initiatives.
EDUCATION
Middle Tennessee State University (MTSU)
Bachelor of Science, Public Relations
SKILLS
ABOUT AMANDA MURPHY
I dig PR. I’m drawn to strategy and inspired by creativity. Mostly, I love a good challenge.With 20 years\' experience, I am a results-driven leader. I create public relations campaigns that leverage media relations, digital content, and branded events to raise awareness of programming and initiatives for nationally-recognized brands. Good PR starts with building a clear vision. To get quality results, you have to begin with a great plan. I am passionate about strategic planning, building quality teams, and ultimately, delivering excellent work.Areas of Expertise:LeadershipCorporate CommunicationsMedia RelationsCrisis ManagementDigital StrategyBrand MessagingInternal CommunicationsContent ProductionMedia Training
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