Murilo Campidelli

Marketing Digital Specialist @Continental

Digital budget management and alignment of business and digital marketing objectives. Understanding the consumer journey in the digital environment, target, KPI of campaigns linked to marketing and business objectives, definition of channels, media negotiation, implementation and tactical execution. Planning, budget management, execution and media optimization for the brand\'s official profiles on Facebook, Instagram, Twitter and LinkedIn in addition to managing Google Ads and YouTube campaigns all done in-house without the support of an external agency. Development, creation, publication, content and news approval for the website, YouTube, Facebook and Instagram. Development, implementation and management of the brand\'s official store on the Mercado Livre and prospecting of digital platforms, media vehicles, partnerships and synergies with other industries in the digital environment.