Muriel Holdsworth

Chief Event Experience Officer @egg

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2024 — Present

Chief Event Experience Officer @egg

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At egg, we believe that experiences have the power to move people — not just physically, but emotionally, intellectually, and collectively.​For nearly 25 years, we’ve been crafting meaningful moments that connect brands with audiences, teams with purpose, and ideas with impact.​We are not just event makers. We are architects of emotion, engineers of logistics, and guardians of our clients\' messages, wherever you are in the world.​​ As Chief Event Experience Officer, I look after our creative, content and incentive teams to deliver exceptional concepts and productions for our global clients.

EDUCATION

1995 — 1998

Aix-Marseille University

LEA Europe, Business and Languages

1995 — 1996

University of West London

BA Honours Applied Languages Europe, Business and Languages

2000 — 2002

CIM | The Chartered Institute of Marketing

CIM Diploma, Marketing

1996 — 1997

Cologne University of Applied Sciences

Diplom Übersetzer/Dolmetscher, Business and Languages

SKILLS

Integrated MarketingRelationship MarketingFrenchMarketing CommunicationsBrand DevelopmentEvent ManagementMarketing StrategyVideoEvent PlanningDigital StrategyB2bInternal CommunicationsAutomotiveAccount ManagementNew Business DevelopmentBusiness StrategyClient ServicesKey Account ManagementStrategic CommunicationsCreative DirectionLive EventsProduct LaunchBudgetsCorporate EventsExperiential MarketingCustomer RelationsPromotionsBudgetingCreative DevelopmentProduct LaunchesBudget ManagementGermanStrategic NegotiationsLine ManagementStrategic PlanningCreative StrategyExperiential EventsStrategyMarketingManagement

ABOUT MURIEL HOLDSWORTH

Providing expertise and consulting services to the brand communications and events industry. After 25 years in the marcomms & live events industry, I now support businesses with:• At a business level - business growth, transformation, commercial & business strategy, client services & planning• At an operational level - senior international project direction, marketing, content development & storytelling, pitch direction, coach & mentorMy experience includes integrated communication campaigns, employee engagement programmes, live, hybrid & virtual events, brand experiences, exhibitions, conferences, product launches, social media amplification, product demonstrations, influencer campaigns, sponsorship activations, film production and reward & recognition programmes.

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