Murchana Sarma

About Murchana Sarma

I sell B2B software and IT services to founders, operators and decision-makers who care about outcomes, not pitches.Over the last few years, I’ve worked across outbound and full-cycle sales, turning cold conversations into long-term, retainer-based partnerships across India and global markets. My strength lies in discovery: asking the uncomfortable questions, uncovering the real business bottlenecks and positioning solutions that actually make sense commercially and operationally.I’ve negotiated high-ticket service engagements, structured multi-role delivery models and handled deals where trust mattered more than discounts. From first touch to signed agreement, I own the process end-to-end - prospecting, discovery, proposals, objections, negotiations and CLOSURE with a sharp focus on clarity and value.What clients usually appreciate about working with me:1. I don’t oversell, I qualify hard and walk away when it’s not a fit2. I’m comfortable talking pricing, scope and trade-offs early3. I think like a partner, not just a closer4. I follow up relentlessly (and intelligently)If you’re building or scaling a B2B product or service and need someone who can convert conversations into revenue without burning trust, we’ll probably get along.Let’s talk.

Experience

1. Account Executive

   Cache Labs

   Oct 2025 — Present · US

   Closed ₹1 crore+($120K+ USD) in revenue within 6 months, consistently contributing to monthly and quarterly revenue targets.2. Conducted consultative discovery calls to identify prospect pain points, decision criteria and readiness, leading to higher-quality demos and conversions.3. Executed structured multi-channel follow-ups across SMS, emails and calls to improve response rates, demo show-ups and deal velocity.4. Achieved weekly KPIs for demo shows and closed conversions, maintaining strong pipeline momentum.5. Managed objections around pricing, trust, urgency and fit, guiding prospects toward confident buying decisions.6. Maintained accurate CRM hygiene in GoHighLevel, ensuring real-time visibility into pipeline stages, follow-ups and revenue forecasts.7. Collaborated with SDRs and Customer Success teams to align lead quality, messaging and post-sale handoffs.

Education

• Handique Girl's College

  BSc Honours

  2019 — 2022

• Kendriya Vidyalaya IIT Guwahati

  Class 12, Science