Murali Krishna Sannapareddy
Business Operations Leader at IBM India Private Limited
- Role
- Business Operations Leader, Communications Sector, Ibm Consulting at IBM
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Murali Krishna Sannapareddy
23yrs of experience in Sales operations & Analytics, Transformation, Finance, Operations Management, Team building, People Management and Service Delivery.Specialties:Opportunity Management, Sales Effectiveness, Financial Planning, Corporate Strategies, Lead Management, Annual Operating Plan, Strategic Planning, Process Improvements, Performance Management, Change Management, Pricing, Cost optimization, Revenue & Pipeline Management, Margin Analysis, Resource Management
Experience
Business Operations Leader, Communications Sector, Ibm Consulting
Jan 2022 — Present · Bangalore, IN
Business operations leadership for a major market in Europe. Key responsibilities include:Sales Process Management and Transformation: Responsible for overseeing sales processes, pipeline management, forecasting, and sales analytics and enablement. Successfully led the transformation of CRM, introducing interactive dashboards for executive reviews, resulting in a self-serve model and reduced headcount.Strategic Sales Leadership: Maintained a proven record of conducting weekly and monthly reviews with sales leadership, utilizing a comprehensive set of business metrics to consistently achieve forecast accuracy.Optimization of Sales Pipeline: Conducted regular reviews to optimize the sales pipeline, ensuring a steady flow of qualified leads, improving conversion rates, and shortening sales cycles, contributing to increased revenue.Financial Forecasting and Cost Management: Developed accurate revenue and gross profit forecasts for better financial planning and strategic decision-making. Enhanced gross profit margins through effective cost management.Cross-Functional Collaboration and Workforce Optimization: Collaborated with cross-functional teams, including finance, quote-to-cash, and delivery, aligning sales efforts with overall business goals. Led workforce optimization through effective pyramid and bench management, ensuring a skilled and balanced team across service delivery.
Education
Sri Venkateswara University
Bachelor of Commerce - BCom
Symbiosis Centre for Distance Learning
MBA
The Institute of Chartered Accountants of India
Accounting Technician
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