Muralidhar Thyagarajan
Senior Media & Marketing Leader | Investments, Delivery, Performance & Operations
- Role
- Sr Vice President - Media Delivery and Operations South Asia at WPP Media
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Muralidhar Thyagarajan
Senior media and advertising leader with 25+ years of experience spanning media investments, planning, trading, partnerships, and client leadership. Currently focused on building and scaling performance-driven media capabilities while architecting robust media delivery and operations frameworks across integrated media ecosystems.Known for aligning strategic media investments with business priorities, ensuring budgets are optimised across the right platforms, formats, and partnerships to drive efficiency, measurable performance, and sustainable growth. Recognised for strengthening long-term partnerships, simplifying complex media environments, and translating delivery excellence and investment strategy into real, scalable business impact.
Experience
Sr Vice President - Media Delivery and Operations South Asia
Aug 2025 — Present · Gurugram, IN
Leading the strategic build and scale of end-to-end media delivery and operations across South Asia, spanning traditional, digital and Performance ecosystems. I architect integrated operating frameworks across planning, buying, execution, optimisation, and reporting to ensure consistent delivery, platform compliance, and measurable business impact.Driving the expansion of performance media by aligning biddable activation, data intelligence, and measurement systems, while strengthening partnerships across platforms, inventory, technology, and analytics to unlock scale, efficiency, and investment optimisation. Currently spearheading the development of a unified planning operating system that standardises workflows, governance, and financial discipline across markets.Championing measurement maturity by advancing full-funnel frameworks that connect media investments to real business outcomes. Leading the build-out of media infrastructure capabilities, enabling WPP Open adoption, and establishing centre-of-excellence best practices to improve productivity, transparency, and operational excellence. Partnering closely with regional and global leadership to accelerate media transformation while building high-performing teams designed for future-ready delivery.
Education
SCDL
PGDBM, Marketing
2003 — 2005
Guru nanak college
B.A,, Corporate secrataryship
1995 — 1998
Skills
- Online Marketing
- Retail
- Direct Marketing
- Digital Media
- Event Management
- Integrated Marketing
- Strategy
- Negotiation
- Marketing Management
- Media Buying
- Market Research
- Lead Generation
- Advertising
- Brand Management
- Marketing Strategy
- Sales
- Marketing Communications
- Media Planning
- Social Media
- Budgets
- Market Planning
- Public Relations
- Media Strategy
- Competitive Analysis
- Marketing
- Marketing Research
- Corporate Communications
- Digital Marketing
- Online Advertising
- Advertising Sales
- Team Management
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