Muralidharan Kannan

About Muralidharan Kannan

As the Marketing lead, I spearhead the marketing efforts for India\'s iconic expert brands like Dr. Fixit, Roff, Pidilite Professional Solutions at Pidilite Industries Limited. I drive brand preference, usage, and recommendation through strategic planning and campaigns that create memorable experiences for the customers and the category influencers.I have over 10 years of experience in marketing, fortune to start my marketing career from the ground up, with a proven track record of handling both regional and national marketing roles in challenging and highly competitive environments. Previously, I was the Brand Marketing Lead for ACC and Ambuja Cement brands, where I developed and implemented the brand strategy, communication roadmap, and media outreach for consumers and contractors. I also managed the integrated marketing communications, content strategy, intellectual properties, and new product launches for the company. Before that, I was the Senior Category Marketing Manager at Godrej Appliances, where I was the brand custodian of the air conditioners and microwave ovens category, and involved in the product development, packaging, research, digital marketing, and public relations for the brand. I have an MBA degree in Marketing from K J Somaiya Institute of Management, and a B.Tech degree in Electronics and Telecommunication Engineering from Don Bosco Institute of Technology.I am passionate and enterprising, with a belief that the future of marketing is not just advertising and branding, but enabling and empowering the customers to find a place for the products and services in their eco-system. I have multiple certifications and honors in marketing, such as the Design Led Customer Experience from Adobe, the Google Ads Search Certification from Google. I am skilled in marketing communications, B2C marketing, and digital marketing, and I aspire to leverage my expertise and experience to create value and impact in the field of marketing

Experience

1. Marketing Lead

   Pidilite Industries Limited

   Sep 2023 — Present · Mumbai, IN

   As the marketing lead for the B2B (Projects) vertical at Pidilite, I am responsible for driving- Strategic initiatives that build brand equity- Developing innovative marketing campaigns that align with business objectives and drive market penetration- Enhancing customer experiences and stakeholder engagement through thought leadership and brand initiatives on digital and offline- Leveraging data-driven insights to optimize performance and achieve sustained growth

Education

• VANI VIDYALAYA

  SCHOOL AND JR.COLLEGE, HSC

  2006 — 2008

• Don Bosco Institute of Technology (D.B.I.T)

  B.TECH, ELECTRONICS AND TELECOMMUNICATION ENGINEERING

  2008 — 2012

• K J Somaiya Institute of Management

  Master of Business Administration - MBA, Marketing

  2012 — 2014