Murali Kumar

About Murali Kumar

I am a revenue operator who builds growth when things are unclear, constrained, or broken.Over the years, I’ve worked at the intersection of sales, go-to-market, pricing, and customer outcomes, helping B2B SaaS companies move from stalled or early traction to repeatable, scalable revenue.Today, as Chief Revenue Officer at Kommunicate, I own the end-to-end revenue engine from defining who we sell to, to how we price, how we close, and how we retain and expand customers.I believe revenue is not just about closing deals, it’s about protecting future revenue through clear positioning, honest sales, tight handoffs, and real customer value.I operate best in: • Turnaround or zero-to-one growth phases • Small, high-ownership teams • Founder-partner environments where outcomes matter more than titlesCore strengths: • ⁠ End-to-end GTM ownership •⁠ ⁠. Revenue recovery & churn reduction •⁠ ⁠. Pricing & packaging strategy •⁠ ⁠. Sales system design •⁠ ⁠. Founder-level accountability

Experience

1. Chief Revenue Officer

   Kommunicate

   Dec 2025 — Present · DE, US

   Own end-to-end revenue, growth, and go-to-market strategy- Define ICP, target segments, and disqualifying criteria- Lead inbound and outbound sales motions- Own pricing, packaging, and conversion strategy- Partner closely with Marketing and Customer Success to reduce churn, drive ARR, and scale - Establish clean handoffs and expectation-setting across the customer lifecycle- Feed customer and market insights directly into product strategy- Operate with full accountability for pipeline, forecasting, and revenue outcomes

Education

• Bundelkhand University

  Bachelor of Commerce - BCom

  2003 — 2006

Skills

• Call Centers
• Business Development
• Negotiation
• Marketing Management
• Email Marketing
• Demand Generation
• Account Management
• Cold Calling
• Team Management
• SEO
• Customer Relationship Management (Crm)
• Market Research
• Business Strategy
• Business-to-Business (B2b)
• Salesforce.com
• Lead Management
• Marketing
• Marketing Strategy
• Sales Management
• Strategy
• E-Commerce
• Analysis
• Direct Mail
• • Delegating • Decision Making • Organising
• Management
• • Supervising • Ability to Motivate People • Strategic Planning
• Direct Sales
• Software Documentation
• Social Media
• Crm
• Leadership
• Customer Retention
• Customer Service
• B2b
• Direct Marketing
• Team Leadership
• Customer Satisfaction
• Training
• New Business Development
• Sales