Mukesh Parmar

About Mukesh Parmar

I am a Public Relations and Online Reputation Management professional with experience in…

Experience

1. Head of Public Relations

   Augmont Enterprises Limited

   Apr 2019 — Present · Mumbai, IN

   Strategic Communication Leadership: Developed and executed comprehensive PR strategies across digital platforms, managing media relationships and cross-functional teams to enhance brand visibility and reputation.• Online Brand Reputation Management: Implemented strategies to completely remove negative stories and bury a few with 98% accuracy. • Crisis Communication Excellence: Designed crisis communication frameworks and led response teams during critical situations, successfully managing crises.• Digital Reputation Recovery: Spearheaded major reputation recovery campaign post-product recall, restoring brand sentiment from -40% to +85% within 180 days.• Proactive Crisis Management System: Established 24/7 monitoring and automated alert systems, preventing 15+ potential crises and reducing response time from 8 hours to 45 minutes.• Media Relations Success: Secured coverage in 50+ top-tier publications, resulting in $2.3M earned media value while maintaining a 95% stakeholder satisfaction rate.• Advanced Analytics & Monitoring: Utilized social listening tools and predictive analytics for real-time reputation tracking, creating comprehensive dashboards for reputation risk identification.• Stakeholder Communication: Managed communication with diverse stakeholder groups during crises, developing tailored messaging strategies to preserve trust and maintain transparent communication.

Education

• International school of management studies

  BTEC level 7 extended diploma, Strategic Management & Leadership

  2012 — 2013

• Saint Joseph's Higher Secondary School

  SSC, SSC

  1993 — 2006

• Sinhgad college of Arts, Commerce & Science

  HSC, Physics, Chemistry, Mathematics & Biology

  2006 — 2008

• Export Trade And Training Institute - India

  Certificate, Advance Certificate in International Trade

• Leeds Beckett University

  Master of Business Administration (MBA), Strategic Brand Management, Media Strategy & Planning

  2013 — 2014

• Symbiosis Institute of Management Studies

  Bachelor of Arts (B.A.), Economics

  2009 — 2012

• Export Trade And Training Institute - India

  Advanced Certificate in International Trade (ACIT), International Business/Trade/Commerce

• J.K Diamonds Institute of Gems & Jewelry

  Polished Diamond Graduate (P.D.G Advance), Polished Diamonds

  2016 — 2016

Skills

• Media Planning
• Brand Management
• Social Media
• Teamwork
• Logo Design
• Team Management
• Organizational Structure
• Crm
• Corporate Branding
• Flexible to Change
• Branding & Identity
• Market Research
• Customer Relationship Management (Crm)
• Negotiation
• Marketing Management
• Team Leadership
• Business Development
• Brand Awareness
• Social Media Marketing
• Brand Development
• Brand Equity
• Digital Media
• Adaptability
• Self-Confidence
• Timely Decision Making
• Brand Architecture
• Brand Implementation
• New Business Development
• Customer Service