Alok Munshi

About Alok Munshi

I am a results-driven professional with a distinguished academic background from IIT Kharagpur and a proven track record of success in both corporate and entrepreneurial environments. With extensive experiences spanning across marketing and strategic roles at Zomato, American Express, internships at OYO, and the establishment of a startup from inception, I bring a comprehensive skill set and a dedication to driving tangible outcomes.I am currently working as Senior Marketing Analyst at Zomato. At American Express, I led transformative precision marketing initiatives across diverse global markets. Leveraged advanced data analytics to drive incremental acquisitions and revenue growth, executed targeted digital campaigns yielding significant returns and established lasting partnerships with stakeholders across multiple functions.At OYO, I honed my expertise in product management and business analytics through immersive internships, where I played a pivotal role in enhancing app visibility, optimizing user experiences, and implementing innovative strategies to address industry challenges. My contributions were marked by a relentless pursuit of excellence and a commitment to driving measurable impact.In addition to my corporate experiences, I have demonstrated entrepreneurial acumen through the creation and scaling of a startup focused on enhancing ambulance services in underserved regions. By overseeing operations, fostering strategic alliances, and implementing innovative solutions, I successfully expanded our footprint across multiple districts, ensuring reliable and affordable healthcare access for communities in need.Complementing my professional journey is a robust skill set encompassing Big Data Analytics, hands on experience in SQL, advanced Excel, PowerPoint, and Stakeholder Management. I am adept at distilling complex data into actionable insights and driving informed decision-making to achieve strategic objectives.Passionate about leveraging technology and analytics to drive business growth, I am committed to delivering value in every endeavor. I am actively seeking opportunities to collaborate with forward-thinking organizations and individuals who share my vision for innovation and excellence. Connect with me to explore potential synergies and opportunities for mutual success.

Experience

1. Senior Marketing Analyst

   Zomato

   Nov 2024 — Present · Gurugram, IN

   Own end-to-end new user acquisition, growth, retention, reactivation, and resurrection strategies• Lead marketing, analytics, and lifecycle campaigns focused on increasing user base and engagement• Optimize the entire funnel: boost app opens, drive menu engagement, improve cart-to-order conversions, and maximize order-through rate• Design and execute promotions and discounts to influence user behavior and LTV• Develop automated dashboards, SQL queries, and data pipelines for real-time tracking and scalable decision-making• Partner cross-functionally with product, CRM, and performance marketing teams to align on goals and drive execution• Craft and iterate on data-backed strategies for each user segment – from first-time users to dormant ones• Build self-serve tools for teams to access critical insights without data dependency• Champion a culture of experimentation, A/B testing, and iterative learning

Education

• Macro Vision Academy, Burhanpur

  All India Senior School Certificate Examination, Mathematics, Physics, Chemistry, English, Physical Education

• Macro Vision Academy, Burhanpur

  All India Secondary School Certificate Examination

• Indian Institute of Technology, Kharagpur

  Bachelor of Technology - BTech (Honors), Chemical Engineering