Munis Shawaf
Senior Product Manager @MultiTech
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WORK HISTORY
Senior Product Manager @MultiTech
Toronto, ON, CA
Leading the development of custom IoT solutions to drive market expansion, improve customer retention, and enhance MultiTech’s competitive positioning. Worked closely with sales, engineering, and business development teams to identify opportunities, define product requirements, and execute tailored solutions that addressed unique customer challenges. Key Achievements- Created a comprehensive marketing requirements document (MRD) covering financial analysis, competitor benchmarking, and voice of the customer insights to guide strategic product development- Doubled forecasted growth in the industrial grease segment while increasing profitability by 50%, optimizing IoT-enabled lubrication monitoring-Led the stage-gate product development process, ensuring successful project execution, cost control, and quality standards- Managed custom product roadmaps, aligning features with business goals and deploying solutions globally.Passionate about solving complex industrial challenges through innovation, IoT, and customer-centric design. I excel in driving technical product strategy, cross-functional collaboration, and revenue-generating custom solutions.
EDUCATION
Ryerson University
Bachelor, Electrical, Electronics and Communications Engineering
University of Toronto - Rotman School of Management
Certificate, Project Management Fundamentals
Schulich School of Business - York University
Key Account Management & Client Development, Key Account Management & Client Development
SKILLS
ABOUT MUNIS SHAWAF
As a strategic product development leader, I bring over 15 years of experience driving the design, development, and commercialization of innovative, high-impact products that drive market expansion and revenue growth. My career has been dedicated to delivering IoT solutions, smart devices, and automation technologies across multiple industries, including industrial, smart buildings, hygiene, and food service.I thrive in cross-functional leadership, working alongside engineers, designers, and business partners to deliver end-to-end solutions that meet customer needs and exceed expectations. By leveraging data-driven insights and continuous process improvements, I\'ve successfully led teams to create market-leading products that improve operational efficiency, enhance user experience, and align with ESG standards.Some of my key accomplishments include- Spearheading a $3.8M robotic automation initiative, achieving 66% increase in client productivity.Driving $1.5M in revenue growth by transforming a sensor product line and expanding market presence in Europe and North America- Leading a $10M service industry customer acquisition, creating a PoC with LoRaWAN technology for real-time monitoring and control- Realizing a 20% revenue growth turnaround by collaborating across teams to resolve technical challenges and improve product performance.I am passionate about transforming business goals into actionable plans, building high-performing teams, and aligning innovative technology solutions with market needs to drive sustainable business growth.
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