Munira Mustafa
AD Executive | Instagram & Facebook Ads | Google Ads | SMM | Content Writing | MoEngage | Wix & WordPress
- Role
- Paid Media Executive at Basegrow
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Munira Mustafa
I bring to the table over a year of experience in digital marketing, where I have managed app engagement, retention, social media, and brand marketing. My skills in online marketing encompass Facebook advertising, Email marketing, MoEngage and more. I have experience in planning digital marketing campaigns, including web, SEO/SEM, email, and social media. Additionally, I have successfully built and maintained social media presences across all digital channels.Relevant accomplishments:1. Increased app retention and user engagement by 8.6% in the last 4 months through user case events flows and automation.2. Improved email marketing performance with a 14% increase in click-through rate and open rate.3. Boosted social media traffic by 23% through strategic planning, analytics, and community engagement.4. Run App Install ADs with a result of getting 4,400 app installs.
Experience
Paid Media Executive
Mar 2025 — Present · NL
Education
GrowthSchool
Performance Marketing
Department of Management Studies, Gayatri Vidya Parishad College For Degree and PG Courses (A)
Bachelor of Business Administration - BBA, Human Resources Management/Personnel Administration, General
2016 — 2019
MICA | The School of Ideas
Advance Certification in Digital Marketing and Communications, Social Media Marketing
Tech Mahindra Smart Academy
Certification in Graphic Designing
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