Munif Jaafar

About Munif Jaafar

I have 15+ years of digital professional experience, with a focus on digital and…

Experience

1. Senior Director, Client Analytics Strategy and Data Collaboration

   Macy's

   Jul 2022 — Present

   Recruited by Macy\'s Media Network (MMN) to join the leadership team and build the Client Analytics Strategy function from the ground up (measurement, reporting, insights).\\\\n\\\\nManage a team of 12 colleagues, including 6 Leads, 1 Senior Manager, and 5 Specialists, while also overseeing the Marketing Effectiveness team.\\\\n\\\\nSpearheaded MMN to achieve the #1 ranking in closed-loop reporting in retail media by eMarketer in 2022, surpassing competitors like Amazon, Walmart, Roundel, and Best Buy.\\\\n\\\\nDefine MMN\'s closed-loop omni-channel ROAS, new brand buyer methodology and associated metrics and respective templates (EOC, QBR, YIR, JBP, cross marketing channel to demonstrate media efficacy to Macy\'s and Bloomingdale\'s vendors.\\\\n\\\\nOrchestrate the development of a comprehensive reporting portal, enabling vendors to access historical, end-of-campaign, and real-time reporting across marketing channels – on track to have more than 90% of campaigns accessible on the portal by the end of 2023.\\\\n\\\\nLead the integration of new marketing channels into MMN\'s capabilities, ensuring closed-loop reporting, effective campaign setup, audience onboarding, media plan strategies, and campaign assessment frameworks. Added CTV, YouTube, Pinterest, and TikTok in 2022, with plans to activate two more channels in 2023.\\\\n\\\\nPlay a key role in MMN\'s entry to self-service programmatic offerings for endemic and non-endemic vendors through The Trade Desk, leveraging Macy\'s and Bloomingdale\'s 1P targeting. Aiming to deliver anonymized user-level transactional data through LiveRamp partner into TTD for native measurement by the second half of 2023.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• The London School of Economics and Political Science (LSE)

  Study Abroad

  2008 — 2008

• Babson College

  Bachelor of Science

  2006 — 2009

• Babson F.W. Olin Graduate School of Business

  Master of Business Administration - MBA, Business Analytics, Finance

  2013 — 2014

• HEC Paris

  Study Abroad

  2009 — 2009