Mike Umbenhauer

About Mike Umbenhauer

People-first digital leader focused on turning complexity into clarity.I specialize in eCommerce, digital marketing, customer experience, MarTech, analytics, and digital transformation, helping organizations modernize fragmented systems into clear, scalable digital experiences that drive growth and customer trust.I’ve launched and scaled ecommerce platforms, consolidated multi-site web ecosystems, implemented Salesforce and PIM solutions, and built enterprise analytics frameworks that improve decision-making and performance.A key strength is bridging business strategy and technical execution. I partner seamlessly with marketing, sales, service, and IT to translate needs into solutions that work for both customer-facing teams and backend systems.Experience across B2B, B2C, enterprise, and small business environments, including manufacturing, industrial, and telecom. Known for clear communication, practical leadership, and building teams aligned around shared digital outcomes.If you’re navigating digital transformation or scaling ecommerce, that’s where I do my best work.

Experience

1. Director, Acquisition Experience

   DIRECTV

   Oct 2023 — Present

   Directed enterprise cross-channel acquisition strategy, redefining product positioning, and driving $3M in cost savings, while aligning GTM execution with enterprise sales objectives.• Owned a $3.6M budget and prioritized 150+ high-impact initiatives, reallocating spend to top-performing channels and increasing marketing-sourced pipeline by 22% YoY.• Led a team of Experience Managers and cross-functional partners to translate market and customer insights into actionable GTM plans, accelerating product launches by 30% and boosting adoption rates.• Integrated generative AI tools to streamline competitive analysis, campaign documentation, and positioning assets, reducing campaign development cycles by 40% while improving message consistency across channels.• Championed enterprise A/B testing and optimization across digital lead capture, refining messaging to prevent $3M in potential revenue loss and increase qualified lead conversion 20%.

Education

• Drexel University's LeBow College of Business

  Master of Business Administration, Business Analytics

  2016 — 2020

• Drexel University's LeBow College of Business

  Bachelors of Science in Business Administration, Major: Marketing, Minor: Communications, Certificate: Brand and Reputation Management

  2010 — 2014

Skills

• Google Analytics
• Lotus Notes
• Photoshop
• Access
• Workshop Facilitation
• Business Development
• Marketo
• Mac Os
• Email Marketing
• Advertising
• Powerpoint
• Microsoft Excel
• Google Adwords
• Strategy
• Teamwork
• Indesign
• Social Media
• Leadership
• Outlook
• Social Media Marketing
• Event Planning
• Customer Service
• Sap
• Cross-Functional Team Leadership
• Marketing Strategy
• Data Entry
• Basic Html
• New Business Development
• Facebook
• Illustrator
• Project Management
• Marketing
• Microsoft Office
• Sales
• Powerpivot
• Salesforce.com
• Research
• Market Research
• Editing
• Microsoft Word